If you were to search the acronym ‘OTS’ online, you would get a number of different results:
On the Side
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Off the Subject
Open Two Seater
See AlsoBoston Region Home Page
In the marketing world, ‘OTS’ stands for ‘Opportunities to See’. This relates to how often both prospective and existing clients see your brand and where they engage with it?
This begs the question, how often do your potential customers see and engage with your brand(s)?
A strong marketing strategy is one that communicates throughout the business, complimenting each other, with the same objective. It also needs to cover a wide range of promotion so that your ‘Marketing Mix’ reaches potential clients from a variety of channels and mediums. The list is endless…
Website, SEO, PR, Social Media, Events & Exhibitions, Sales Agents, Email Marketing, Account Management, TV, Radio, Marketing Collateral, Direct Mailing, Resellers, Affiliate Marketing, Viral Marketing, Advertising, Media Placement & many more.
Lumisi work with a variety of clients with different budgets and can help communicate your brand identities through all channels. One section of this that is affordable to any business is Email Marketing.
HMTL Email Campaigns combine a company’s ever-growing database and contemporary channels of marketing to send related information directly to both potential and existing clients. Whether you are sending them offers, promotions, information on products or the latest industry information, this form of direct marketing allows you to promote your brand on a regular, on-going basis so that when they are ready to buy, your products/brand are in their thought process. This type of promotion because of its repetitive nature also increases a company’s ‘OTS’.
For more information on our services or to speak to one of our team here at Lumisi visit our website or call 01244 30 40 30. Alternatively come and have a coffee and a chat at our White Friars office in Chester.
